Most popular dietary supplements purchased online are vitamins for adults and magnesium products

Monika Stefańczyk, Head Pharmaceutical Analyst, PMR
As demonstrated by the latest PMR report entitled Online OTC products market in Poland 2017. Market analysis and development forecasts for 2017-2022, respondents who buy supplements in the online channel are usually persons who intensely use products of this kind – in 2016, almost a half (45%) purchased at least seven different categories of supplements (both in the online channel and in brick-and-mortar stores). In turn, purchases in the online channel are less intensely made – three-quarters of the respondents declare that they bought no more than three different product categories…

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