2016 was positive period for sales of dietary supplements

Monika Stefańczyk, Head Pharmaceutical Analyst, PMR
2016 was a very positive period for sales of dietary supplements. The growth factors comprised new product placements and advertising, as well as a record number of flu incidence, particularly important in the case of e.g. vitamins and minerals sales. In the long run we expect some obstacles to the activity on the market – restrictions in advertising and labelling of dietary supplements, verification of the list of claims from the so-called EU pending list, as well as a high base effect. Therefore, the PMR forecast for 2017 and beyond assumes a slightly lower market growth than in…

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