Sample custom projects
for pharmaceutical & healthcare industries

  • Market study of the medical equipment segment in Poland - PMR

    Market study of the medical equipment segment in Poland

    A manufacturer of innovative medical equipment required consulting support from PMR before a new investment in Poland. The project included: analysis of tender documentation pertaining to equipment and medical accessories, analysis of the competitive environment, review of sales models applied by key market players, forecasts for the coming years, expert interviews with manufacturers and distributors of medical equipment, and recommendations from PMR consulting team. The final data was used for segmentation of healthcare facilities, determining their preferences, and adjusting sales strategy to consumers’ requirements.

  • Distributor search on the pharmaceutical market - PMR

    Distributor search on the pharmaceutical market

    A leading pharmaceuticals manufacturer considered entering Polish market. That is why the company needed a recommendation of pharmaceutical distributors that could become long-term business partners. PMR identified the best companies in the target segment, researched their operations and discussed their interest in a new partnership. At the end of the project, PMR presented short list of distributors, together with detailed profiles of these companies, their product portfolio, and contact information.

  • Market research on the innovative drug market  - PMR

    Market research on the innovative drug market

    PMR client considered entering the Polish market with its innovative drug, and wanted to adjust its marketing strategy to the local requirements and conditions. During a conference organised by the client, PMR conducted many in-depth interviews with the leading experts in this field of the therapy. The PMR’s report from the research project included detailed data about the diagnostic and therapeutic standards in Poland, and areas in which the expert’s knowledge is incomplete. It was possible to quickly agree an effective marketing approach and business strategy with such broad knowledge about the local market.

  • Product development of new medical device for diabetics - PMR

    Product development of new medical device for diabetics

    PMR team was asked for suggestions regarding the development of a new product on the medical devices market for diabetics. Thanks to the project concluded, our client received a report with an analysis of patient needs and ideas which could be used to address those needs.

  • Partner mapping on the pharmacy lab equipment market in Poland - PMR - PMR

    Partner mapping on the pharmacy lab equipment market in Poland

    A European leader on the pharmacy lab equipment market asked PMR consulting team for assistance in finding a distributor for the Polish market. Thanks to the advisory project conducted by PMR, the client was able to adjust their positioning and sales strategy in Poland and increase their chances of success, which in turn will allow them to gain a competitive advantage.

  • Consulting service for medical manufacturer in Poland - PMR - PMR

    Consulting service for medical manufacturer in Poland

    A manufacturer of medical products needed a very quick and focused market research of the potential for doing business in Poland. PMR’s market intelligence and research team led to a number of key recommendations for the client. We mapped potential partners and prepared a strategy for entering the market. The client was able to streamline their business development efforts and start the negotiation process right away.

  • Market potential of the diagnostic tests segment in Poland and Russia - PMR - PMR

    Market potential of the diagnostic tests segment in Poland and Russia

    The market potential study conducted by PMR team helped our client to understand the management procedures regarding laboratory diagnostics equipment in Russia and Poland. Information gathered by PMR include details about procedures, availability, and prices. The results became a solid base for strategic decisions in the area of a new product launch.

  • Product test on the medical equipment market - PMR - PMR

    Product test on the medical equipment market

    PMR conducted a product test for a manufacturer of small medical equipment for people with diabetes. As the result of the research study the producer better understood the users’ needs and preferences. He was able to create a new marketing communication based on PMR recommendations. This helped him to overcome purchasing barriers indicated during the tests.

  • Research study of the market of pharmaceuticals and medical equipment used in chemotherapy - PMR - PMR

    Research study of the market of pharmaceuticals and medical equipment used in chemotherapy

    One of the leaders operating in the pharmaceuticals market in Poland desired to improve marketing and sales model on the market of pharmaceuticals and medical equipment used in chemotherapy. Thanks to the research study conducted by PMR, the company was able to better understand the model of ordering equipment in Polish medical facilities, the decision making process, and the role of key stakeholders. As a supplement to the analysis the client received useful recommendations for sales management.

  • Research study with psychiatrists  - PMR

    Research study with psychiatrists

    PMR’s client planned to create a marketing strategy tailored to the needs and expectations of the local target group, and commissioned PMR research team to conduct a qualitative study among doctors treating ADHD. As a result of the study, we have delivered to the client opinions and experiences of psychiatrists, their preferred treatment methods, and challenges faced by doctors in treating ADHD.