Sample custom projects
for pharmaceutical & healthcare industries

  • Interviews with opinion leaders on the dietary supplements market - PMR - PMR

    Interviews with opinion leaders on the dietary supplements market

    The research was conducted in order to assess the current state, important trends for the nearest future and the growth potential of the local dietary supplements market. PMR team completed over 100 interviews with industry experts with managerial positions working in top companies in the dietary supplements market.

  • Study on treatment methods of particular eye conditions - PMR

    Study on treatment methods of particular eye conditions

    PMR was asked to analyse amniotic membrane transplants and treatment methods for persistent corneal epithelial defects (PED) and keratitis. To do so, extensive studies of relevant private and publicly funded medical procedures were conducted. In addition, experienced medical specialists were interviewed. Due to extensive market research, PMR provided the client with practical information about treating cornea conditions in Poland.

  • Research on access study for an orphan drug in Poland - PMR

    Research on access study for an orphan drug in Poland

    PMR assisted one of the leading pharmaceutical manufacturers in entering the market in Poland. The research applied to a very narrow segment of the market, as the drug produced by the client was destined for a small portion of the population: those affected by so-called orphan diseases. The client was seeking the best market entry strategy, product price, and reimbursement strategy. PMR successfully delivered client’s request as a result of desk research analysis and interviews with experts.

  • Market study on a non-medical support programme  - PMR

    Market study on a non-medical support programme

    PMR provided support for a client in the medical services sector. In particular, PMR provided client with ideas regarding the usefulness of services addressed to chronically ill patients and their caregivers. These ideas were to be included in a non-medical support programme that was about to be introduced on the market. After PMR conducted a series of interviews, the client and PMR together finalised general concepts and made detailed adjustments to market requirements. These were then implemented into the existing programme.

  • Market testing of a paediatric vaccine  - PMR

    Market testing of a paediatric vaccine

    PMR conducted a series of market tests among paediatricians to collect data that not only helped PMR make informed decisions about key marketing communication, but would also assist the client in besting their main competitor. As a result of qualitative research, PMR delivered powerful and convincing communication routes with ready headlines and messages to develop. PMR’s research and follow-through allowed the client to strengthen its position against the competition.

  • Marketing research on information materials for doctors - PMR

    Marketing research on information materials for doctors

    Acting on a client’s request, PMR undertook constructive analysis based on interviews conducted with paediatricians and general practitioners. As a result, PMR’s client was able to create an information leaflet for doctors regarding new paediatric vaccine. The benefits of PMR’s efforts were twofold: the created document was effective and able to serve its purpose. Furthermore, the client gained insight into the most convincing and useful elements of the leaflets.

  • Market study of mobile solutions usage among doctors - PMR

    Market study of mobile solutions usage among doctors

    Following a series of interviews, PMR was ready to deliver a market study to a client that addressed the extent to which Polish doctors use the internet and modern mobile solutions. PMR provided information on the use of smartphones and tablets, thanks to which the client was able to plan a market strategy with regard to the target group of recipients.

  • Test of communication materials targeted to doctors - PMR

    Test of communication materials targeted to doctors

    As a result of a survey conducted among paediatricians, PMR assisted the client with reliable assessment of doctors’ experience as well as their habits and patterns regarding paediatric vaccinations’ prescriptions. PMR’s research team collected doctors’ opinions and assisted in preparing the appropriate and most effective information materials.

  • Market research on the healthcare services in Poland and Turkey  - PMR

    Market research on the healthcare services in Poland and Turkey

    PMR conducted a research study on users’ needs for services and support for devices and software in hospitals. Thanks to PMR’s efforts, a leading manufacturer of critical care products was supplied with crucial information on the importance of customer service, hardware and software service, and education and training for consumer healthcare products. As a result, the client easily adjusted its offer to the expectations and preferences of Polish and Turkish customers.

  • Testing a new drug concept  - PMR

    Testing a new drug concept

    A global pharmaceutical company asked PMR for constructive analysis regarding possibilities for a market entry. In particular, PMR’s researchers and consultants were to prepare a report regarding the adoption of treatment for Hepatitis C. PMR gathered agents who allowed the client to identify the product’s advantages, to understand the market and to successfully launch the product.