Sample custom projects
for pharmaceutical & healthcare industries

  • Market study of a vaccination in Turkey - PMR

    Market study of a vaccination in Turkey

    PMR investigated practices for pneumococcal vaccination among children based on the perceptions held by paediatricians and primary care physicians concerning advertising campaign messages. The resulting research results clearly demonstrated the importance, reliability and readiness to help that were driven messages coming from physicians vaccinating adolescents. Sales representatives were thus properly prepared for customer interactions.

  • Market study of an influence of new reimbursement act on the pharmaceutical companies - PMR

    Market study of an influence of new reimbursement act on the pharmaceutical companies

    An international auditing and consulting company asked PMR to conduct research on the opinions held by pharmaceutical companies on new reimbursement regulations. PMR followed through with a detailed analysis of the process of introducing the Act and its current shape, the impact on the current activity of the individual participants of the pharmaceutical market, and the desired directions of change on the market. The client thus received full insight into the process as well as recommendations regarding the preparation of a new market strategy.

  • Analysis of cancer treatment in the Czech Republic, Russia and Slovakia  - PMR

    Analysis of cancer treatment in the Czech Republic, Russia and Slovakia

    A PMR client received substantial support in the form of a detailed analysis of the uptake of a new product in the Czech Republic, Russia and Slovakia. The report included a treatment approach undertaken by certain physicians in treating metastatic renal cell carcinoma. The client was also able to get insight on different types of patients and decision-making criteria depending on the line of therapy. PMR `delivered an effective launch strategy as well.

  • Market research on dermocosmetics in Poland  - PMR

    Market research on dermocosmetics in Poland

    Our research team provided a PMR client with a comprehensive market study based on a national survey. As a result, PMR’s client received a comprehensive report on dermocosmetics buyers and their shopping behaviours in selected categories. This report included extensive information on consumer awareness and expectations. In addition, PMR’s involvement helped the client to develop its marketing activity and better position the client against its competitors.

  • Product research for a global manufacturer of medical devices - PMR

    Product research for a global manufacturer of medical devices

    This research project answered clients’ detailed questions concerning product usage and brand perception in Romania, Russia and Ukraine. Results of this industry analysis provided client with critical data required for product development process.

  • Market research on prescribing flu vaccine - PMR

    Market research on prescribing flu vaccine

    In order to help our client better understand its clients’ behaviour, PMR researchers gathered market data from among family practitioners and paediatricians concerning the motives and the barriers involved with prescribing flu vaccine.

  • Neurologists and psychiatrists research study regarding Alzheimer’s disease - PMR

    Neurologists and psychiatrists research study regarding Alzheimer’s disease

    A number of online interviews were conducted with doctors located in Poland, Hungary and Czech Republic as part of an in-depth, international research project.

  • Medical equipment research study for a financial company - PMR

    Medical equipment research study for a financial company

    Thanks to market research among doctors that gathered information about large medical equipment financing in Poland, a client from the financial services sector re-designed its marketing and communication strategies.

  • Online interviews with orthopaedic surgeons - PMR

    Online interviews with orthopaedic surgeons

    PMR’s research team conducted an online study in Czech Republic and Poland in order to identify doctors’ attitudes towards – and satisfaction with – professional medical courses.

  • Taste test of OTC product  - PMR

    Taste test of OTC product

    This research project of the OTC medicinal product was conducted in Russia for an American agency that was cooperating with a leading pharmaceutical company.