Aflofarm remains leading advertising spender in Poland

…list (following the retailer Lidl). USP Zdrowie, with PLN 467m spent (€109m, an 11% year-on-year increase in zloty), occupied seventh place in the ranking. The total amount spent on traditional media advertising in Poland grew by a modest 4.4% last year, to PLN 34.2bn (€8bn).

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