Justyna Zagórska, Pharmaceutical Market Analyst
A few years ago PZU announced plans to achieve sales revenues of PLN 1bn (€232m) from its healthcare business in 2020 in Poland. Julita Czyzewska, the president of PZU Zdrowie, the PZU Group’s healthcare division, told Puls Biznesu, on 13 March 2019, that the company’s aim is to become the second most prominent player on the private healthcare market in Poland in 2020, and the leader a few years later.
According to data presented in the PMR report Private healthcare market in Poland 2018, the LUX MED Group, which is, in terms of sales revenues, the foremost company on the…
Will PZU become the most prominent player on the Polish private healthcare market?
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