Sample custom projects
for pharmaceutical & healthcare industries
Communication materials testing of a new medicine
PMR researchers conducted a series of IDIs with hypertension specialists including nephrologists, endocrinologists and cardiologists. The purpose was to assess promotional materials for a new fixed-dose combination hypertension therapy.
Online research study of surgical beds market
PMR experts conducted research among decision-makers in Polish hospitals; client received detailed data concerning specific questions regarding this segment of medical market.
Market entry study for a new multiple sclerosis treatment product
Thanks to PMR’s consulting project in Russia and Poland, the client received an assessment of market entry opportunities and recommendations for best market entry strategy.
Test of a packaging concept used for medicine
The client could use PMR’s successful research project (conducted among nurses) with high levels of confidence to take strategic decisions about design development for medicines.
Market feasibility study in the image diagnostics market
A Polish private investor made his investment decisions based on in-depth market intelligence and strategic recommendations delivered by PMR consultants.
Market research for a world-wide manufacturer of medical devices
PMR delivered to the client information concerning market volume and user preferences regarding purchasing conditions. This critical information then served as substantial input for the client’s process for developing a marketing strategy on the Hungarian market.
Testing the promotional campaign of a weight-loss supplement
The concept was tested by PMR; the client then received in-depth knowledge about consumer feelings regarding a wide scope of planned promotional activities, including TV, press, outdoor and POS advertising.
Reimbursement study for a market leader
At the request of a provider of medical scientific services and support in clinical trials, PMR consultants generated a thorough reimbursement assessment for new periodontal treatment products in Czech Republic and Poland.
Atherosclerosis survey for an international company
PMR’s research team conducted an online questionnaire among cardiologists, endocrinologists, diabetologists, IMs and GPs in Poland to gather detailed market knowledge for the client.
Market study on professional products for hair care
In support of client’s strategic decision-making process, PMR’s consulting team identified major players and product trends across France, Germany, Italy and Spain. PMR then provided 5-year forecasts for the same markets.